Maxximum Marketing was born in 1995, when Mark Lepselter began managing the marketing endeavors of NFL Hall of Famer Lawrence Taylor. When Lepselter helped cast LT in the hit film Any Given Sunday, in 1999, he saw his business begin to thrive. Maxximum has since developed into a full-service talent representation and sports marketing firm, with exceptional contacts and relationships in all areas of sports, media, and entertainment.